PRIVACY POLICY

Last Updated: April 2025 | Avarylane | United States Orders Only

At Avarylane, we take your privacy seriously. This Privacy Policy explains what personal information we collect, how we use it, and your rights in relation to it. By using our website or placing an order with us, you agree to the practices described in this policy.

We may update this policy from time to time. Any changes will be posted on this page with a revised update date. We encourage you to review this page periodically.

Who We Are

Avarylane is operated by IDREES ECOM LTD, a company registered in England and Wales (Company Number: 16795737), with a registered address at 15 Middlefields Drive, Whiston, Rotherham, England, S60 4AP, United Kingdom. We sell fashion products to customers in the United States.

Information We Collect

We collect personal information in the following ways:

  • Information you provide directly: When you place an order, create an account, or contact us, we collect your name, email address, phone number, billing address, and shipping address.
  • Order information: Details of the products you purchase, payment confirmation, and transaction history.
  • Communications: Any messages, emails, or enquiries you send to our customer support team.
  • Information collected automatically: When you visit our website, we automatically collect certain technical data including your IP address, browser type, device information, pages visited, and time spent on the site. This is done through cookies and similar tracking technologies.
  • Information from third parties: We may receive information from payment processors, shipping carriers, and other service providers who help us operate our business.

How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfil your orders, including arranging delivery and sending order confirmations.
  • To communicate with you about your order, returns, refunds, or any enquiries you raise.
  • To send you marketing emails and promotional offers where you have given us permission to do so. You can opt out at any time.
  • To improve our website, products, and overall shopping experience.
  • To detect and prevent fraud, unauthorised access, or other illegal activity.
  • To comply with our legal and regulatory obligations.

Cookies

We use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyse how our website is used. You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

  • Service providers: We share information with trusted third-party providers who assist us in operating our website, processing payments, and fulfilling orders. These providers are only permitted to use your information for the specific purpose of providing services to us.
  • Shipping carriers: Your name and delivery address are shared with our carrier partners (USPS, UPS, FedEx) in order to deliver your order.
  • Legal obligations: We may disclose your information to government authorities or law enforcement agencies where required by applicable law.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including processing orders, resolving disputes, and complying with our legal obligations. When your data is no longer required, we will delete it securely.

Data Security

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, or disclosure. Our website uses SSL encryption to secure data transmitted between your browser and our server. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe your child has provided us with personal information, please contact us immediately at support@avarylane.com and we will take steps to delete it.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policy of any website you visit through a link on our site.

Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA) and other applicable US state privacy laws, you have the right to opt out of the sale or sharing of your personal information.

Avarylane does not sell your personal information to third parties for monetary value. However, we may share certain data with advertising and analytics partners (such as Meta and Google) in ways that may be considered a "sale" or "sharing" under California law.

If you are a California resident, you have the right to:

  • Opt out of the sale or sharing of your personal information.
  • Know what personal information we have collected about you.
  • Request deletion of your personal information.
  • Not be discriminated against for exercising your privacy rights.

To opt out, please visit our Do Not Sell My Personal Information page. You may also contact us directly at support@avarylane.com. We will process your request within 15 business days.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • The right to access the personal information we hold about you.
  • The right to request correction of inaccurate or incomplete information.
  • The right to request deletion of your personal information.
  • The right to opt out of marketing communications at any time.
  • The right to lodge a complaint with a relevant data protection authority.

To exercise any of these rights, please contact us at support@avarylane.com. We may ask you to verify your identity before processing your request.

Contact Information

AVARYLANE
IDREES ECOM LTD
15 Middlefields Drive
Whiston, Rotherham
England, S60 4AP
United Kingdom

Company Registration Number: 16795737

Email: support@avarylane.com

Customer Service Hours:
Monday – Friday: 9:00 AM – 6:00 PM (EST)

We aim to respond to all emails within 24 hours (Mon–Fri). Messages received on weekends or public holidays will be answered on the next working day.