ABOUT US

Avarylane started pretty simply. We wanted to make clothes that women actually want to put on. Again and again. Those styles you always reach for, no matter what.

We are part of IDREES ECOM LTD, but we are still a small, focused setup. When we were getting started, we could have launched with hundreds of different products. But that did not feel right. Instead, we chose to start small - with the styles we felt were missing from our own closets. The basics, but done properly.

Hannah Maria Joseph designs our collection. It has been a close collaboration from the beginning. Together, we have arrived at something that feels genuinely timeless - not because we are trying to be above trends, but because we want to make clothes that still make sense next year.

Our range is limited right now, yes. But that is intentional. We sell through the first batches, talk to the people who buy them, hear what works and what does not. That is how we learn. When we expand later, we will know it is something you actually need - not just something we thought sounded good.

Every single piece is carefully checked before it reaches you. We are probably a little obsessive about it. But we would rather be that than pump out a bunch of mediocre clothes that just end up in the trash.

Could we grow faster? Probably. But this pace suits us. We are building something solid - both the products themselves and, hopefully, the trust of everyone who buys from us.

So welcome. Really glad you are here.

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Contact Information

AVARYLANE
IDREES ECOM LTD
15 Middlefields Drive
Whiston, Rotherham
England, S60 4AP
United Kingdom

Company Registration Number: 16795737

Email: support@avarylane.com

Customer Service Hours:
Monday – Friday: 9:00 AM – 6:00 PM (EST)

We aim to respond to all emails within 24 hours (Mon–Fri). Messages received on weekends or public holidays will be answered on the next working day.